The book comes out on February 7 and many of you have already pre-ordered. My publisher Ten Speed Press reports that pre-release support for The Pho Cookbook is fantastic! In the world of book publishing, pre-order sales are an important indicator of how well a work will do.
Way back when I announced that I'd be writing a pho cookbook, people immediately asked when and where they could pre-order the book. That level of reaction was unexpected, and added wind to my writing and research sails. I’m incredibly honored -- okay, actually extremely stoked -- that people are getting into the pho spirit and entrusting me to be their pho Sherpa. [[Update on 1/13/17: Due to strong initial sales, a second printing is in the works! Yowza.]]
To thank everyone for supporting the book, my publisher and I put together a special pre-order giveaway that launched today. It's a win-win on many levels (not just because my surname is pronounced somewhat like “win”).